Meta Tags tells information about the website like suit tags refer to the dress information. Meta Tags are short but descriptive information about the website. Meta tags hold information about the appearance of the site, how the content is displayed etc. Meta Tags give information to the search engines on how to display data. Every web page has its own meta tags that hold information about that specific web page. Meta Tags are only visible in HTML mode.

Can Meta Tags improve user experience?

Yes, Meta tags help users and search engines both to improve the user experience. Meta Tags display your business or website information. The improved and better Meta Tags lead to greater authenticity, a good search presence. These factors directly lead to higher ranking of the website.

Example of Meta Tags:

Meta Tags are written in HTML. They provide information about the web page of the website. The information stored in Meta Tags is called Meta Data. Meta Data is not visible to users but it is accessible by the coders and search engines can easily access meta data of your web page. The basic format of Meta Tags is:

<title> <description>

And writing Meta Tags in SEO includes:


<meta name=” description” content=” Write your content here”>


What is the purpose of Meta Tags?

Meta Tags hold meta data in HTML language. Meta Data is the content of your webpage. Meta tags are written within “head” like <head> and hold information like character set, web page descriptions, keywords you have used, who is the author of the document and also view port settings. So, all this information is used by search engines to rank your web pages.

What is Meta Description Tag?

Meta Description Tag is also written in HTML. It is 160-character short description about your web page to let users know what your web page is about.  You have to summarize your web content in 160 words. Search Engines often use Meta Tag Descriptions in search bar for users to read before they click on the particular link.

Do Meta Tags help SEO?

It is partially true. Some Meta Tags do help rank your website higher in SEO and some don’t. Some tags might be helpful in specific span of time and may expire later in terms that they no longer serve SEO.


Can Google read Meta Tags?

Yes, search engine Google can read Meta Tags written in HTML and XHTML codes. Lower or upper case generally doesn’t matter leaving some exception. Google uses Meta Description to display the preface of your website or snippet before opening it.

How do you create Meta Tags?

You have to write Meta Tags in the source file of your website. Source file is in HTML. You need to write Meta Tags in “head” part of the source of your website.

Basic concept of writing meta tags is simple.

Step 1 :

Write down title of your website in the source, known a HTML TITLE TAG.

Step 2 :

Add relevant description of your web page, known as Meta Tag Description.

Where to put Meta Tags?

Meta Tags are always put in “<Put Meta Tags here>” They always go inside the Head element of your source file.


What are good Meta Tags?
There are 9 most important Meta Tags that might help with your SEO.

  1. Title Tag
  2. Meta Description
  3. Alternative Text Tag
  4. Canonical Tags
  5. Robot Meta Tags
  6. Open Graph Meta Tags
  7. Twitter Cards
  8. Header Tags
  9. Responsive Design Meta Tags


  1. Title Tag:

Title Tag is the title of the page that tells what the webpage is about. The first noticeable thing is title tag and gives basic information about the document. Your title should be short, simple, clear and should not exceed 55 characters.

  1. Meta Description:

Meta Descriptions are equally important as Title Tags. It is the summary of your whole web page and tells what the website or web page is about.

  1. Robot Meta Tags:

Robot Meta Tags allow the freedom to number your web pages according to your will. Robot Meta Tags gives information to the search engines that how and which web pages are indexed. If you do not add Robot Meta Tags, search engines will automatically crawl and index your pages.

  1. Canonical Tags:

If you have similar information present on your website and fall under same keywords, you need to tell your search engine which one to prioritize. Canonical Tags prevent your data and avoids confusing search engine with similar set of data that might cause harm later in SEO.

  1. Header Tags:

Header Tags are used for heading in your web content so that it looks neat and structured.

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