How can you grow your email list?
Few years back, people used to leave a little sign up form at the end of their websites and expected users to fill that up. Some creators are still doing this mistake. This is the most outdated technique. Modern research and theories about human studies suggest that an incentive driven work brings more response. Implementing that in online world, people need to give some incentive like an eBook, a discount, some free design or anything; in fact, the possibilities are endless regarding the niche of the specific website.
If you want to grow your subscribers or email list by bribing or attracting your user through a compelling offer; you are generating lead magnet. Just like food at the tip of fishing rod attracts fish and you capture it, in a similar manner people will see benefit attached and will subscribe to your newsletter and there are chances that your email list will grow faster.
Now, we will discuss in detail about Lead Magnets.
What is a Lead Magnet?
A lead magnet is a little attractive bribe that you give to your users for free to attract them in exchange of their email addresses. It doesn’t cost you or the user any money. Mostly, the lead magnets created are digital materials or designs such as PDFs, MP3 or audio files or they can be videos that you created. Video creation or audio doesn’t cost you much but if you are giving value to your users in those audio or videos, people will definitely subscribe to your newsletter to access that freebie.
What lead magnet you choose totally depends on the choice of website or business owner. It depends on the niche of the website. If your website is related to art, you can design an art sample or step by step drawing for visitors in PDF file. Or if your website is about how to earn money you can give away blueprint or information about what you do. The possibilities are endless, the graphic designers can design and give away a yearly calendar for free.
Some most popular lead magnet examples are:
- Diet Chart
- Cheat Sheet
- Tips or resources
- Case Study
- Free trial
- Free Samples
- Free quotation
- Design sample
- Free consultation
How to make a good Lead Magnet?
We have already discussed what is lead magnet and how it provides value for free in exchange of emails. But if you are eager to make your lead magnets highly effective, there is a 5 point based criteria to judge your lead upon.
- Easily Consumed:
Ask yourself before designing lead magnets that is it easily accessible? Will users access it within 2 minutes? Readily available stuff will keep your user motivated enough to use that lead otherwise he/she will move away. And you need to keep your leads short, pretty, structured and effective. If you give 300 long pages’ document, no one is going to get that.
Lead Magnets should provide some useful or actionable material that users can utilize and adds value to their lives. They should feel content and happy to use your freebie. Ideal case would be that they would recommend more people to get your lead magnet.
- Brings Improvement:
It should bring some improvement in people’s life. Marketing researchers have found out that people continue to use same products over and over again if they work well and add value in their lives. Same is the case here. Your lead magnet can be successful only if you provide valuable product or service that improves their life and they become interested in using your service.
Your lead should be relevant to your website and larger range of your product or service. For instance, if you are a graphic designer, the relevant design could be a T-shirt design not some jewelry samples. You should come up with a lead magnet that solve user problem and if you do your homework right, you would face zero trouble developing a freebie or lead magnet.
- Instant Gratification:
You lead would fail if user will get freebie a week or hours later. In the modern online world, everything is happening with just a click away. People have become fast pace. They prefer something instantly in their hands rather to wait for days for it. So, you need to deliver freebies right after getting subscription. There are many ways and tools that help you to deliver lead magnets.