How to create an effective Email Marketing Campaign
A campaign is started to achieve a specific goal by following a noted agenda. Marketers use campaigns to promote their business and products. An effective marketing campaign should be written neatly and it should be structured. Email marketing Campaign becomes little tricky when it comes to grab attention of hustling users in their busy inboxes.
Here are few steps you need to follow to create an effective email marketing campaign.
- Use an email builder:
Using a comprehensive email builder will save you lots of time and effort. So, the first step is tyo choose an effective and best email builder that serves your purpose. An email builder helps you to create, optimize, customize and personalize your email campaigns according to your demands. The biggest relief in using a good email builder is that you personally do not need any technical or graphic designing skills. All the work for you is done by the email builders.
Here are the few options from which you can choose your email builder which includes:
- Pabby Email Marketing
- Constant Contact
- Know your goals:
All campaigns are goal oriented. You need to fulfill a specific goal. To run a successful marketing campaign, setting achievable goals is crucial. Normally goals for email marketers include to:
- Welcome new subscribers and let them know about your brand.
- Boost engagements using webinars or other tactics.
- Providing existing consumers with valuable content.
- To engage those subscribers who are passive consumers and don’t participate freshly.
- To segment users for more targeted messages and responses.
- Plan Emails and Follow-Ups:
A good marketing approach is to plan your all emails ahead and take regular follow ups to track progress. You need to track:
- Email frequency
- Type of email being sent
- Call to Action
Kuno Creative says:
“In creating your emails, you need to make them relevant, timely, interesting and valuable.”
- Understand Email types:
There are different emails types that you need to understand and use wisely.
Relational Emails are the emails that provide users with what they are promised such as a weekly or monthly newsletter, a free gift, or some relevant sample etc.
Transactional emails include welcome messages, order confirmations, purchase receipts, acknowledgements, sign up confirmations etc.
Now that you know the types of emails to send, use this information wisely to create best marketing strategy.
If you want to make your user feel important, personalize the emails. Starting an email with Sir/Madam gives it a generalized feel however, if you start your email with the name of the user it will make them feel important and will grab their attention.
Secondly, include interesting graphics and keep your emails short and to the point. Make your email as interesting to read as you can. No one would be willing to read a plain wall of text on their screens. Visuals help people to quickly consume to information provided.
- Call to Action:
Once your email has become crispy and final it is now the time for call to action. Call to action is the motivation you give your user to take immediate action. Appreciate your user to buy or use your product right then and there. Using various tactics might help like discounted price, free samples etc. All exceptional marketing emails must have a meaningful Call to Action (CTA). Logically too, if a brand is consuming up user’s time, there should be a proper end or motive attached to it. If a brand is consuming up their email’s space in inboxes and with every other email, there should be a message attached. Email Marketers understand well that users must be getting hundreds of emails per week, then why users will give attention to their brand mails?
7. Optimized Mails:
Make sure your mails are designed for all devices. Effective email marketing campaigns are designed in such a way that their messages and media is displayable on all electronic devices on which message could be read such as tablets, mobile phones, laptops, desktop systems. Marketers keep specially in mind to design for mobile devices because as per research more than 50% of emails are opened on mobile phones. Designing emails that are mobile friendly are also known as “Responsive Design”. That is why almost 70% of the marketing companies and brands prioritize mobile phone optimization for their email marketing campaigns.